By Towel Depot Sourcing Team · Last updated April 19, 2026
Terry cloth (also called terrycloth or terry fabric) is a pile fabric characterized by uncut loops of thread that project from the base fabric. These loops dramatically increase the surface area of the textile, making terry cloth highly absorbent — the defining property of bath towels.
Construction Types
Terry cloth can be woven (for towels and robes) or knitted (for cheaper applications). Woven terry is the standard for commercial B2B towels. The pile can be on one side (single-loop or velour) or both sides (double-loop, preferred for bath towels).
Loop Density and GSM
More loops per square inch = higher GSM = greater absorbency and softness. Budget bar towels use minimal looping (110–180 GSM); luxury spa towels use dense double loops (700–900 GSM). The tradeoff is drying time — denser loops hold more water and take longer to dry in commercial laundry.
Velour vs. Terry
Velour terry is sheared (cut) on one side, creating a smooth, velvety face. Beach towels are commonly velour one side / terry the other. For bath use, uncut double-loop terry is preferred for maximum absorbency.